Service Business Analysis

The T-shirt design industry is a primarily brick and mortar based industry. Most companies offer either silk-screening or sublimation services to typically local customers. While most of the products are T-shirts, there is a niche of companies that offer these printing services for uniforms, team jerseys, etc.

Competition and Buying Patterns >

Your T-Shirt! has identified three competitors, two are local companies, the third is an Internet-based shirt designer

T-shirt World

This local competitor specializes in silk-screening. 70% of their business is silk-screening with the remaining 30% sublimation. They require a minimum order of 10 with a 2-3 week lead time.

Shirt Shack

This local retailer is geared toward organizations or teams with production runs of 20 or more. They do fairly good work but are rigid regarding custom work.

Design House

This is an Internet-based retailer that primarily offers computer sublimations. Design House has a catalog of approximately 200 images for the customer to choose from. They do allow customers to use their own graphic

Email Marketing

Email marketing is still one of the most effective ways for businesses to reach their target audience. You can use it to reach local customers.

images Market Your Shirts Through Social Media

Social media is one of the most effective marketing channels that offer the best results. Today most small businesses make the most of social media marketing to help increase their sales, increase their brand’s reach and expand their professional network

Offer Discounts

Everyone loves a discount. Offering deals and discounts are a great way to advertise your business and reward consumers. Make sure to promote your discounts and other offers through blog posts, articles and on your social media profiles

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